Q. The top two photographs are the work of the artist Loretta Lux and the screen shot below them is from an advertisement. What elements from Lux’s work do you see in the advertisement?

A. The hairstyle, position of the body, the low and distant horizon, and even the color palette is similar in the advertisement. Lux’s portraits allow us to access the very private and mysterious lives of children. In the advertisement, we peek over the shoulder of the caller as if we are being allowed in on a private and somewhat otherworldly conversation. So not only is the advertisement stylistically similar, the image narratives are alike as well. Although we are not always aware of it, advertisers often take from the highly original and fresh world of fine art.