Q. What color blue is this?

A. This color is commonly referred to as Tiffany Blue because it is the signature color of the jeweler Tiffany & Co. It is so strongly associated with this company that the color, in common reference, now carries the company name. Colors, in and of themselves, can have strong meanings and associations. Think through some of your basic color associations (white is the symbol of purity, for example) and see how often they are both reinforced and disrupted and by what.