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by viqaiq

Q. Where do you think advertising and fashion meet fine art?

A. This is the work of Juergen Teller for the fashion designer Marc Jacobs. Teller is an incredibly clever artist and has in many ways redefined what we expect from both advertising and fashion. He often pokes fun at models, celebrities and at the idea of glamour and beauty (and at the super rich). In the image above Victoria Beckham has fallen into the designers shopping bag. It’s an interesting play on acquisition – it is not the shopper who has acquired something but the designer. In the images below, Teller is posed with the artist Cindy Sherman and the two play with identity as twins wearing matching MJ sweaters. Sherman takes the narrative of “sameness” to a whole new level by eating what her hair and clothing represent (she is a banana eating a banana). The spread, to my reading, plays with the “monkey see-monkey do” aspect of fashion. Sherman’s work, as noted previously is based in constructed identity and she uses Jacobs’ clothes to develop yet another character for the purpose of commercial and social satire (and to play dress up, or “make believe,” which is the point – that fashion can help us endlessly reinvent ourselves).